Authored by Learning Matters and Shruthi Sharma, marketing intern


Why do videos captivate us? Why are we unable to tear our eyes off videos on social media? Because videos are entertaining, informative and crisp. Research shows that we process information better when we receive inputs from more than one sense. Using multiple senses to receive and process information helps us build stronger cognitive connections and ensures long-term retention of concepts.
Videos appeal to the two most prominent senses of a learner; hearing and sight. Even very small actions such as the lifting of an eyebrow or the turning of a head are clearly visible in a video. Videos bring ideas and concepts to life which helps viewers remember information better. One can choose to play a video over and over again, thus repeating the information several times. And now, videos are easily accessible with interVideo-based learning – Valuable or Villainous?
net connecting the entire world. The graphics, animations and real-time content on videos make them more interesting than books or a conventional classroom lecture.While some conventional thinkers still believe that video-based learning amounts to spoon feeding, most schools and colleges have started adopting this strategy. At least 46% of college students admitted to taking at least one online course.
So, let’s look at some statistics now. Even the numbers prove that videos have a huge positive impact in classroom education and overall child development. Humans have an attention span of around 8 seconds, so playing a video in between a monotonous class can help students re-focus and pay attention. When a student is sitting at home and reading her textbook after a concept was taught in class, she retains only up to 75% of the content. Adding a visual interface could help her retain 95% of the content. An article in Psychology Today mentions how the brain processes videos 60,000 times faster than it does text. As humans, we try and reduce cognitive stress, so it makes perfect sense when we say videos make concepts easier to grasp. 

So, what’s the verdict on including videos in the teaching-learning process? Is the jury still out or have you made your decision?